How I Got Started…

I am a freelance SEO specialist with satisfied clients Australia wide. I have been doing SEO for more than 6 years and designing websites for nearly 20. I’m very keen on giving exceptional, personalised service.

Early Years

In 2010, I came across a site about SEO. I started reading and couldn’t stop. Within a month, I had my business up and running and was helping friends with their websites and traffic.

I got a bit lucky with my first ever client – within 3 months, we hit number 1 for his main keyword and his new business went from 0 leads per day to more than 30 – phone ringing off the hook – business was booming. This was my first realisation that I could really help people grow their businesses.


Fast forward to now and I’ve helped dozens more local and national businesses with their organic traffic and internet presence. The landscape has changed a lot since 2010 but the fundamentals stay the same. 

Who Do I Work With?

I have worked with web developers, marketing companies, lawyers, doctors, tradies, financial advisers and hotel owners – the list goes on. I like to keep things simple and focus on the work that will get the biggest wins for my clients.


My SEO education comes from my own experience running and tracking large and small SEO campaigns, many online courses and reading the latest studies and industry news. I also hold a Bachelor of Science from the Uni of QLD, an MBA in Marketing and Technology Management from Monash University and a Master of Science from Griffith University. 

How can I help your business?

If you’re a business that that needs more traffic from organic search, then you need an specialised SEO person in your team.

So feel free to contact me any time on issues such as:

  • “We rank OK but want to rank better”
  • “We don’t show up anywhere in Google!”
  • “We used to get enquiries from Google but haven’t been for a while”
  • “We’ve had a website built and we need it to show up in the search results”

And if you do need a new website, please let me know as I work with some great developers who are experts at building SEO friendly sites with cutting edge designs.

Personal Life

I have 3 amazing (and loud) boys, Mackenzie, Harrison and Louis and a wonderful wife (and SEO intern), Catherine. We live in Brisbane, Australia.

Contact me on 1300 303 810 or email me on the contact page here.


Will Mullins

handsome will mullins

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I’ve had the privilege to work with some awesome clients

From local businesses to national and international corporations, my customers get huge benefits from SEO.


I engaged the help of Will Mullins to review my website in mid 2012 and since then leads and sales have increased dramatically - driven almost exclusively by search engines.

Karl Packenas, Brisbane Air Con Installation

Will’s experience and dedication to helping us achieve our goals has been outstanding. Always professional, Will was more than happy to accommodate our needs every step of the way.

Anthony Benn, AHI Asbestos

Business is booming and it is largely because of Will's SEO strategies and commitment to seeing my business succeed.

Ben Johnston, QLD Psychiatry Group

Thanks Will. Your service was excellent, you did everything that you said you would with regards to upgrading my website, you were always contactable and very helpful. I would have no hesitation recommending you.

Andrew Howard, BPI Gladstone

Trust is important in business and this is especially true for SEO. Overtime, my online traffic has grown thanks to Will’s plan and strategy and his willingness to understand the specifics of my market. I more than recommend Will Mullins to any business looking for a trusted SEO company.

Mark Cantoni (Director) - Canex Resources

Hi Will, today 4 enquiries from internet and noticed on first page for building inspections! Really happy buddy! We would love to keep this going.. cheers Sam

Sam RoumeliotisDirector - BPI Building & Pest Adelaide

Will managed to get us on page 1 in a few weeks and then to the top ranked spot within around 8 weeks so we couldn't be happier. I believe we may still be the top ranked result in google despite it still being a highly competitive term.

Ryan HanlyCo Founder, Travello

I have been using Will's services for a number of years and have always found him to be responsive and supportive to my inquiries. I have and continue to recommend Will to any other business operators.

Noel MilneDirector - BPI Brisbane Central